Customer Data Management: your data, your success.

At starmate, we don't see CRM as mere data storage - we see it as the active management and strategic value of your customer data. Our goal is not just to provide you with the technical infrastructure, but to advise you on how to use your data for tailored communication. Structured, clean data management, built for lasting customer relationships.
starmate

This box marks features available exclusively in starmate. All other features are already available in the E-Marketing Suite (EMS) and will also be available in starmate professional in future. starmate is the software relaunch of EMS, combining proven functionality with a modernized technical foundation and new features. starmate starter is currently in beta. (Updated: 23.03.2026).

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Structured data foundation & audiences

Good communication starts with order. We build a structured data foundation that gives you maximum flexibility in defining and selecting your target audiences.

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Segmentation & permissions

Not every message is meant for every person. With intelligent segmentation and clearly defined permissions, you ensure relevance while meeting all data protection requirements.

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Dynamic profiling

Every interaction counts. Your CRM keeps learning, automatically enriching profiles with new insights and enabling timely, precisely targeted communication.

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Data intelligence & dialogue control
starmate

Your data becomes a strategic compass. With data intelligence, you analyze relationships, manage customer lifetime value, and derive targeted actions for the next, right step in the dialogue.

From personal contact straight into the CRM
Data from a wide range of sources is synchronized into the database seamlessly and in a matter of seconds.

No manual data entry, no isolated data silos - analog data is instantly validated and automatically merged through intelligent processes.

Real-time data sync - information flows to the right place in real time.

Automated matching
Minimized process effort
Dynamic profiling
starmate

starmate transforms static CRM data into dynamic interaction by automatically matching contacts with relevant content through Smart Linking. From AI-powered lead capture via business card scanning to complex, trigger-based lifecycle journeys, starmate handles the operational work and ensures your user profiles stay seamlessly in sync.

  • Automated Journeys
  • Lead intelligence

To keep your customer data clean, available around the clock, and consistent across systems, both the E-Marketing Suite and starmate let you set up a comprehensive range of integrations. Thanks to our open architecture, we integrate third-party systems seamlessly, so you can focus on experiences instead of technology.

  • Data Sync
  • Deep Integration
  • System-agnostic

Discover integrations

Discover starmate's different packages and pricing tiers. From pure email marketing to professional CRM and complex integrations - there's a package to fit every need.

Learn more about pricing

Whether it's eventim, go~mus and Secutix, or your own individual ERP and PIM systems - we connect your data sources into one powerful ecosystem.

starmate's integration partners
Solution

Our software breaks down these data silos by not just importing the fragmented information, but intelligently merging and making it usable within the central contact profile. This turns abstract contract or transaction data into a true 360-degree customer view, letting you spot relevant patterns and address your customers in a personalized way based on their entire history.

starmate
Solution

starmate solves this problem through AI-powered profiling, which analyzes your contacts' behavior in real time - from newsletter clicks to interaction patterns. Customer profiles are then automatically enriched with newly identified interests. For example, if a classical opera-goer repeatedly clicks on articles about "musicals," the system recognizes this pattern and independently adds the new trait to the profile. This turns static records into living profiles that let you communicate in a way that is always highly relevant and matched to your customers' current situation.

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Münchner Kammerspiele

Digital communication across every channel with the E-Marketing Suite

At the start of the season, the Tixly interface went live - by the end of the season, transaction-based communication had grown noticeably. Since then, every relevant occasion has been used for individual, targeted messaging: a major step toward automated, precisely tailored audience communication.

View case study
Thomas Reischer
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ecoplus

More visitors, more bookings, more impact through smart discount logic

ecoplus achieved a significant increase in campaign relevance and a rise in repeat bookings, driven by clean data management, strategic automation, and smart segmentation.

  • #DataManagement
  • #Workflows
View case study
Nikita Ivanov
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Wiener Konzerthaus

How web forms function as a smart transactional interface

How can subscription orders be handled digitally when the existing ticket shop isn't built for it? The example of the Wiener Konzerthaus shows how the right technical extensions, in the right place, simplify operational workflows.

  • #SubscriptionManagement
  • #Automations
View case study
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