This box marks features that are exclusively available in starmate. All other features are already available in the E-Marketing Suite (EMS) and will also be available in starmate professional in the future. starmate is the software relaunch of EMS, combining proven functionality with a modernized technical foundation and new features. starmate starter is currently in beta. (Updated: 23/03/2026).
Automation covers all relevant areas, from campaign planning and content creation to generating recommendations.
We provide easy-to-use tools for building workflows and advise you on the optimal dialogue logic for your automated journeys.
To measure the success of your automated campaigns, starmate offers comprehensive reporting tools and analytics features.
We develop effective automation scenarios for highly complex campaigns, delivering maximum results with minimal effort. Your AI assistant mate supports you every step of the way.
Automatic Personalization: Your customers feel genuinely addressed – guaranteed.
Never miss an occasion again: Automated campaigns ensure your messages and offers arrive right on time.
As soon as contacts are created or imported, the software automatically checks email addresses, postal data, and phone numbers for accuracy. Duplicates are reliably detected and cleaned up, and faulty information is sensibly matched. This creates a clean, reliable data foundation from the very start – without any manual effort.
Profiles in starmate keep evolving continuously: relevant behavior, clicks, and interactions are automatically captured and translated into meaningful profile information. This behavioral targeting happens entirely in the background, keeping profiles constantly up to date, consistent, and marketing-relevant.
Based on enriched profiles, starmate automatically detects patterns and recommends high-potential target groups. When these patterns are combined with defined success factors, especially valuable segments emerge – precise, self-learning, and fully automated. This means target groups are found faster and addressed more effectively.
Customer potential becomes visible, and communication becomes measurable.
In starmate, the AI assistant mate acts as an interactive navigation guide, leading you step by step through standard processes and proactively offering support exactly where you need it. mate provides context-based hints and tips to help bring the entire process to a safe and successful conclusion. This way, it can help you build workflows that automatically define target-group-specific content for campaigns and then send out the mailings – so your well-thought-out strategy actually gets put into practice.
The Tixly interface went live at the start of the season – by the end of it, transaction-based communication had been noticeably expanded. Every suitable occasion has since been used for individual, targeted messaging: a major step toward automated, precisely tailored audience communication.
ecoplus achieves a substantial increase in campaign relevance and a rise in repeat bookings – through clean data management, strategic automation, and clever segmentation.
How can subscription orders be handled digitally when the existing ticket shop isn't built for it? The example of the Wiener Konzerthaus shows how technical extensions in the right place can simplify operational workflows.
